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Transformational eras have been rare in golf, and magical ones rarer still. Perhaps none was more consequential than the early 1960s, when the charisma of Arnold Palmer conjoined with television to send the game's popularity soaring. Though purely speculative, it...

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Titleist set the standard for golf ball performance. The overwhelming choice of players at every level of competitive golf, the best selling-models Pro V1 and Pro V1x, have set the standard through research and development innovation and industry-leading manufacturing process...

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